Additionally, GNC has exclusively sponsored the College Football Sports Zone in November.

… The Sports experience is currently supported by Apple TV, DIRECTV, FOX Sports, FuboTV, Paramount+, Peacock, Prime Video, Sling, The Roku Channel, TNT, TBS, and truTV, with more viewing options in the coming months. Sports are a vital part of the streaming experience, and we will continue to make enhancements to that experience, like adding more supported providers and finding new ways for our users to follow their favorite teams.” “Watching your favorite teams should be simple, so we’ve made it a priority to build out a more seamless and streamlined way to discover and watch sports on our platform. …“We know that keeping track of where sports are being streamed has only become more fragmented over the past few years,” said Alex Hill, Director of Live & Sports, Roku. No more clicking through multiple apps or channels - with this visual, immersive destination on the Home Screen Menu, Roku is putting its customers’ favorite games, matches, and more right at their fingertips. Roku has officially launched an all-new Sports experience that integrates live and upcoming sports across the Roku platform and introduces a centralized location for sports content, making it easier than ever for sports fans to stream. Here’s more from their announcement Thursday:

And they have some notable partners on board at launch, as can be seen in the preview graphic above. Now Roku, which makes both smart TVs and TV-connecting devices, is offering a customizable sports-specific hub that may help address that. With more and more live sports events going to streaming platforms, and more and more streaming platforms getting into the sports business, one often-heard complaint is that people don’t know where to find a game.

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