Veeam was one of the first companies to specialize in offering backup services for virtual machines more than a decade ago, making its investment in Kasten similarly forward thinking, according to Macomber. IT is left to figure out how to integrate into their data strategy.' 'This adoption is driven by developers that don't have the best sense of what true enterprise protection capabilities are. 'There's a natural inclination for customers to go with vendors they're already working with,' she said. Krista MacomberSenior analyst, Evaluator Group

There's a natural inclination for customers to go with vendors they're already working with. Larger platforms will seek a turnkey solution for Kubernetes backups or attempt to develop their own, such as Dell EMC's PowerProtect Data Manager. Kubernetes storage services will remain popular targets for acquisitions in the years to come, Macomber said.

Around the same time, Pure Storage acquired Portworx for $370 million. Kasten was acquired by Veeam Software in fall 2020 for a total of $150 million in cash and equity. Kasten was one of the earliest Kubernetes data protection products: Founded in 2017, the company emerged alongside other early backup services such as TrilioVault for Kubernetes and Portworx PX-Backup. Hyperstore, however, targets on-premises object storage versus Backblaze's cloud storage. The partnership between Backblaze and Veeam also follows a similar deal with Cloudian HyperStore object storage for Kubernetes backups. The storage company primarily targets small to midsize enterprise customers, according to Patel.īackblaze's push for new partnerships follows the company's IPO in November, when it stated it planned to use new investments for expanding brand visibility, increasing the number of data centers and seeking new vendor partnerships. The number of services available to Backblaze customers continues to grow, including cloud compute service Vultr and edge cloud service Fastly, according to Patel.īackblaze charges $.005 per gigabyte for storage, calculated hourly and billed monthly, and charges $.01 per gigabyte for downloads.

The partnership with Kasten by Veeam is just one of many services connected to Backblaze's storage service. Compared with other backup targets, such as AWS or Microsoft Azure, Backblaze has no minimum retention requirements and offers flat storage and download charges, according to Nilay Patel, vice president of sales at Backblaze.

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